The Yoast Local SEO plugin is a WordPress plugin that helps businesses optimize their websites for local search engine results.

The plugin is designed to help businesses attract more local customers by improving their online presence on a local level. With the Yoast Local SEO plugin, businesses can easily add all their business details in one place, and the plugin takes care of all the necessary technical optimizations under the hood.

The plugin allows businesses to add optimized address details to their website pages, which can help people find them more easily. It also handles all the technical stuff needed for local SEO, such as outputting the address and opening hours in Schema.org format, generating a geo sitemap and KML file for the XML sitemap, and more.

If a business has multiple physical locations, the Yoast Local SEO plugin optimizes their Google listing for all of them, so people see the nearest location for them in their search results.

The plugin also supports adding a store finder on the website, which can be easily set up by uploading a CSV file with all the details or typing them out in WordPress.

In addition, the Yoast Local SEO plugin helps businesses define their organization type, which can be important for Google to understand what the organization is about and to correctly show the website in local search results.

The plugin supports all organization types, from airports to zoos.

One of the key features of the Yoast Local SEO plugin is that it helps businesses create a full-fledged contact page that looks professional and includes all the necessary information.

The plugin automatically generates an embedded Google Map, making it easy for online visitors to find their way to the business’s location. It also helps to automatically show the up-to-date opening hours.

To use the Yoast Local SEO plugin, businesses will need the Yoast SEO plugin, which can be either the free or premium version. The Yoast Local SEO plugin works fine with both versions of the Yoast SEO plugin.

In summary, the Yoast Local SEO plugin is a powerful tool for businesses looking to improve their online presence on a local level.

It offers a range of features, from optimizing address details to creating a full-fledged contact page, that can help businesses attract more local customers and stay ahead of the competition in their area.