The WooCommerce MSRP Pricing plugin is an extension for WooCommerce that allows website owners to display the manufacturer’s suggested retail price (MSRP) alongside the regular price of their products.

The plugin provides an additional field labeled “MSRP” on the product edit screen where website owners can enter the MSRP value, which will be displayed to customers on the front end of the website.

In addition, the plugin allows for bulk import of MSRP values using the built-in import feature in WooCommerce 3.1 or above.

If an alternative import solution is used, the MSRP values can be imported using meta: _msrp for variations and meta: _msrp_price for products.

By default, the MSRP value is shown as struck-out, similar to a sale price, and is styled using the div class “woocommerce_msrp” and the span class “woocommerce_msrp_price.” However, website owners can customize the styling of the MSRP value to match their website’s theme.

The WooCommerce MSRP Pricing plugin also offers additional features such as the ability to offer bulk discounts based on the MSRP value, create custom pricing rules, and display the MSRP value on the product pages to highlight the value of the products to customers.

For more information about the WooCommerce MSRP Pricing extension, visit the extension documentation.

In summary, the WooCommerce MSRP Pricing plugin is a useful tool for website owners who want to display MSRP values alongside the regular price of their products to encourage customers to make a purchase.

The plugin offers flexible customization options and additional features to enhance the user experience on the website.