The YITH WooCommerce Mailchimp plugin is a tool designed to help e-commerce store owners integrate Mailchimp, a popular email marketing platform, with their WooCommerce store.

With this plugin, you can easily manage your email marketing campaigns and target your customers more effectively.

One of the main features of the YITH WooCommerce Mailchimp plugin is the ability to register your e-commerce customers to Mailchimp lists in an easy and fast way.

You can add contacts from your shop after order creation or completion, automatically or only after the customer’s consent.

This helps you manage your contacts more systematically and convinces them with a targeted email marketing campaign that has a much higher sales conversion rate.

Another feature of this plugin is the ability to manage interest groups successfully. If your users subscribe again to one of your lists, you can change their interests or add new ones to the existing ones.

You can also control the interest groups from the plugin itself without the need to access Mailchimp to ease the subscription of your users.

The YITH WooCommerce Mailchimp plugin also allows you to coordinate your lists by choosing the related interest groups or addressing the users in the list you prefer.

You can even let your users subscribe to the newsletter from any part of the website thanks to a comfortable shortcode that you can modify freely from the related section.

Additionally, the plugin provides a side widget that is quick and easy to use, so you can address your users to the newsletter subscription from the sidebars of your store.

You can change the style of shortcodes and widgets without touching any theme or plugin’s file, giving you complete access to modify them following your needs.

The YITH WooCommerce Mailchimp plugin also enables you to export your lists details automatically with just one click or by downloading a CSV file that you can use freely.

You can even create ad-hoc campaigns for the users who are on the waiting list for your products by using the plugin in combination with YITH WooCommerce Waiting List to export the list of users who show interest in your out-of-stock products on Mailchimp.

Moreover, you can register all orders performed on your store to Mailchimp, create campaigns targeted at customer purchasing preferences, handle abandoned carts, and check revenue from newsletter campaigns directly from the Mailchimp Dashboard.

The YITH WooCommerce Mailchimp plugin offers seamless integration with other plugins, allowing you to extend the functionality of your e-commerce store. Some of the key integrations with this plugin include:

1. YITH WooCommerce Checkout Manager: This plugin allows you to customize checkout fields by adding, removing, or editing any of them. With the integration of YITH Mailchimp, you can send details related to checkout fields added or edited through YITH Checkout Manager to your Mailchimp account. This integration ensures perfect synchronization of your store features.
2. YITH WooCommerce Membership: This plugin enables you to organize your website’s content into plans and restrict access only to users who have paid for it. With the integration of YITH WooCommerce Mailchimp, you can set Mailchimp lists in membership plans. As a result, when a user becomes a member, they will be added to the selected Mailchimp list.

By integrating with other plugins, YITH WooCommerce Mailchimp offers more powerful results and more complete solutions for your e-commerce store. Plus, it is compatible with the most popular WordPress and WooCommerce plugins available in the market.

Lastly, you can take advantage of the WPML compatibility, allowing you to easily translate the plugin with the powerful WPML tool.

In summary, the YITH WooCommerce Mailchimp plugin is a powerful tool for e-commerce store owners who want to take advantage of email marketing to promote their products and increase sales.

The plugin makes it easy to manage email marketing campaigns, register customers to Mailchimp lists, manage interest groups, and coordinate your lists.