WooCommerce Social Login is a plugin for WordPress and WooCommerce that allows customers to log in to a WooCommerce-powered online store using their social media accounts, such as Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, Disqus, or VK.

The plugin enables you to offer a social login option for seamless checkout and account creation, which can reduce friction in the checkout process and improve the user experience on your online store.

One of the main benefits of WooCommerce Social Login is that it helps streamline the checkout process for customers. When a customer first visits your site, you can allow them to check out as a guest, but this introduces friction for customers that want to purchase from your store more than once.

They would have to create a new username and password, which can be inconvenient. However, with WooCommerce Social Login, customers can log into your site using their social media accounts, which means they don’t need to remember another username and password.

This can help reduce friction for repeat purchases, as customers typically stay signed into social networks and can sign back into your site with just one click.

In addition to making account access and checkout easy and seamless, WooCommerce Social Login can also improve security and increase trust by using social sign-on.

According to studies, over 77% of consumers prefer social login when using an eCommerce site, and social sign-in can lead to increased conversion rates. In fact, some studies have shown a conversion rate increase of over 10% with social login.

WooCommerce Social Login also offers several features for managing social accounts and user accounts. New customer accounts that are created with social login will automatically be linked to the appropriate networks, and existing customers can link their accounts to social networks when logging in or via the “My Account” page at any time.

You can even invite logged-in users to link their accounts after checkout for faster purchases in the future. The plugin also includes a “Social Registration” report that allows you to view the number of linked user accounts for each social network, and you can view this information by visiting your “Users” list.

Additionally, customers will always be able to link or unlink social accounts from your site by visiting the “My Account” page.

Finally, WooCommerce Social Login is highly customizable and can be easily integrated with your WooCommerce store. You can choose which social media accounts to offer for login, and you can customize the login buttons to match your site’s design.

The plugin also works seamlessly with other WooCommerce plugins, such as Product Reviews Pro, which allows you to display login buttons in the product reviews login forms.

In summary, WooCommerce Social Login is a powerful plugin that can help streamline the checkout process, improve the user experience, increase conversion rates, and enhance security and trust for your WooCommerce-powered online store.