The WooCommerce Mixpanel extension is a plugin designed to integrate the Mixpanel analytics service with a WooCommerce store.

With just one click, the extension allows online store owners to add Mixpanel tracking to their store and start receiving actionable metrics to optimize their store’s performance.

Mixpanel is a real-time web and mobile analytics tool that helps businesses track their customers as individuals, rather than just pageviews.

By integrating Mixpanel with your WooCommerce store, you can easily segment your data, perform complex analysis, and visualize your sales funnel with sales funnel reports.

The extension tracks over 24 different events and related properties to help store owners increase their conversion rate and decrease shopping cart abandonment.

Store owners can easily build visualizations to see the percentage of people in each step of their checkout funnel and segment the sales funnel by category or product.

In addition to real-time analytics, the WooCommerce Mixpanel extension also supports WooCommerce Subscriptions.

It automatically tracks when subscriptions are activated, suspended, canceled, or renewed, and when free trials expire.

It can also show owners’ average subscription length, cancellation rate, and other subscription metrics without any extra configuration required.

The WooCommerce Mixpanel extension also provides powerful customization options. All event and property names are customizable through the admin interface and can be individually disabled.

Customers are automatically tied to their WordPress username or email address when logged in, and custom events can be tracked by adding a snippet to the theme.

Overall, the WooCommerce Mixpanel extension is a powerful tool that provides online store owners with advanced analytics to improve their store’s performance, increase sales, and better understand their customers.