The Microsoft UET Tag (Bing) – PixelYourSite Add-On is a powerful plugin designed to integrate Bing Tag functionality into your WordPress website seamlessly.

With this plugin, you can easily add the Bing Tag to any page on your site and track various events to optimize your Bing Ads campaigns.

One of the key features of this plugin is its integration with WooCommerce and Easy Digital Downloads. It automatically fires e-commerce-specific events, such as product views, add-to-cart actions, and purchases, allowing you to track the performance of your online store accurately.

These events include essential information like Page Type and Product ID, which are crucial for setting up Product Audience Remarketing.

Additionally, the plugin enables you to track a wide range of user interactions and activities on your website. You can track clicks on various elements, including embedded YouTube or Vimeo videos, forms submissions, searches, downloads, user registrations, AdSense clicks, and comments.

Moreover, the plugin gives you the flexibility to create and fire your own Bing Tag events. You can trigger events based on page visits, clicks, scroll depth, and mouse-over interactions, as well as based on post types, allowing you to track and analyze user engagement in a highly customizable manner.

In summary, the Microsoft UET Tag (Bing) – PixelYourSite Add-On is a comprehensive tool that enhances your Bing Ads tracking capabilities on WordPress.

It provides advanced tracking and event firing options, particularly suited for e-commerce websites, enabling you to optimize your Bing Ads campaigns effectively.