The MailChimp for WooCommerce Memberships plugin is a WordPress plugin designed to help store owners streamline their email marketing efforts and enhance their membership programs.

This plugin integrates Mailchimp’s email marketing features with WooCommerce’s membership functionality, allowing you to sync your members from WooCommerce Memberships to a MailChimp list of your choice.

The MailChimp for WooCommerce Memberships plugin automates the process of syncing member data to Mailchimp, ensuring that all member data remains up-to-date. This allows you to segment your mailing list by membership type, status, and more, and create targeted email campaigns to your members based on their membership status or level.

To get started, you simply need to add a Mailchimp API key to the plugin settings and choose what list your members should belong to, and what merge fields you’d like to use for plan data.

Once you’ve connected a list and merged fields, you can sync your current membership list, and you’re ready to create member segments in minutes.

The Mailchimp for Memberships plugin also automates the process of setting up merge fields for you. Once you’ve chosen a list for your members, merge fields will automatically be created for each plan so you can store member data within your Mailchimp list.

The MailChimp for WooCommerce Memberships plugin ensures that member data is always automatically updated in Mailchimp, eliminating the need for manual CSV exports and imports to update Mailchimp data.

For every membership that’s added, removed, has a status change, or is transferred, Mailchimp for Memberships will handle pushing those changes to Mailchimp automatically.

In addition, the plugin maintains an “Is Active” merge field for you in addition to planning merge fields, which allows you to segment by all active members on your site for simple communication.

Overall, the MailChimp for WooCommerce Memberships plugin is a powerful tool that helps store owners simplify their email marketing efforts and enhance their membership programs by automating the syncing of member data to Mailchimp and creating targeted email campaigns to their members based on their membership status or level.