The Gravity Forms Emma Add-On is a powerful extension for the Gravity Forms plugin on WordPress that allows seamless integration between your online forms and the Emma email marketing service.

With this add-on, you can effortlessly collect data from your form submissions and add subscribers directly to your Emma marketing campaigns.

Emma is an email marketing platform that offers a personalized and efficient solution for creating and managing email campaigns.

By integrating Gravity Forms with Emma using this add-on, you can enhance your email marketing strategy and optimize your communication with your target audience.

Once installed, the Gravity Forms Emma Add-On enables you to set up automated emails and send targeted campaigns through Emma.

You can take advantage of features such as A/B testing and detailed analytics provided by Emma to gain insights into your marketing metrics and make informed decisions to grow your email strategy and business.

One of the key benefits of using the Gravity Forms Emma Add-On is its seamless integration capabilities. It allows you to effortlessly connect your forms with Emma, ensuring that every form submission is captured and added to your designated marketing lists.

This integration streamlines the process of capturing leads and contacts through your forms and automatically syncing them with your Emma account.

Furthermore, the add-on offers advanced segmentation options. With the Gravity Forms Emma Add-On, you can send new subscribers to specific mailing lists within Emma, ensuring that your email correspondence is tailored and relevant to individuals’ needs.

You can also implement conditional logic to further segment your subscribers based on the information they provide while filling out your forms.

Customization is another key aspect of this add-on. It enables you to map each field on your Gravity Forms directly to a custom field in Emma.

This functionality allows you to collect additional information from your subscribers, which you can leverage to deliver highly optimized and personalized email campaigns.

To maintain list quality and ensure legitimate subscribers, the Gravity Forms Emma Add-On offers the option to enable double opt-in.

By selecting the Double Opt-In setting in your form settings, the add-on automatically sends an opt-in email to subscribers upon form submission.

Subscribers will only be added to your mailing list once they have responded to the opt-in email, ensuring a higher level of engagement and permission-based communication.

Overall, the Gravity Forms Emma Add-On empowers you to seamlessly connect your forms with the Emma email marketing service, enabling efficient lead capture, personalized email campaigns, advanced segmentation, custom fields, and double opt-in functionality.

It simplifies and enhances your email marketing efforts, allowing you to connect and engage with your target audience effectively.