The Easy Digital Downloads User History is a WordPress plugin designed to provide comprehensive insights into the browsing behavior of users on your site, particularly before they complete a purchase.

By offering a detailed account of a customer’s journey through your website, this plugin aims to empower you with valuable information about user interactions and preferences.

The key features of the Easy Digital Downloads User History add-on include:

1. Customer Path Tracking: The Easy Digital Downloads User History plugin allows you to view a chronological sequence of every page a customer visits before finalizing a specific transaction. This detailed path analysis helps you understand the steps users take leading up to a purchase.
2. Referrer Information: Gain visibility into the sources that referred customers to your site before making a purchase. This includes insights into search terms if the customer found your site through a search engine that didn’t obfuscate the query.
3. Time Spent & Time Elapsed: Measure how much time a visitor spent on each page before proceeding with their purchase. Additionally, track the total time elapsed from the beginning to the end of their transaction.
4. Lifetime Customer Value: Access a comprehensive overview of a user’s complete transaction history, including all completed, non-refunded, and non-canceled orders. This feature provides valuable information about the total spend of a customer across various transactions.
5. Search by Browsing History: Easily identify how many transactions included a specific page or referrer in the customer’s browsing history, facilitating targeted analysis of user behavior.
6. Admin Email Notifications: Receive email notifications that include two new tags—{browsing_history} and {purchase_history)—allowing you to access and analyze data conveniently, even when you’re away from the WordPress admin interface.

Simplicity and Automation: The Easy Digital Downloads User History plugin prides itself on being simple and effective, requiring no configuration upon activation. It automatically begins tracking customer browsing history as part of completed purchases. The information is accessible through the order details page in the Downloads > Payment History section.

Privacy Considerations: To address privacy concerns, the plugin utilizes a single cookie to track the pages a visitor views on your site. The data collected is limited to the URLs of pages the customer browsed and timestamps, ensuring that no personal or identifying information is gathered. Both site owners and customers can rest assured that privacy is maintained.

In essence, the Easy Digital Downloads User History is a powerful tool for e-commerce site owners, offering a wealth of actionable data to enhance customer experience, optimize sales processes, and make informed decisions based on a deep understanding of user behavior.