The Google Product Feed extension is a powerful tool for WooCommerce store owners who want to advertise their products on Google.

It allows you to create a real-time feed to supply product information to Google Merchant Center, which is a prerequisite for setting up Product Ads.

With this extension, you can easily import your product data to Google Merchant Centre and have full control over your ad setup and spending.

The Google Product Feed extension supports over 50 feed attributes, including all mandatory fields. Simple fields such as link, title, and image_link are all populated automatically, while other fields provide a simple one-click mapping to allow you to map your product fields onto the feed.

You can provide store-level or category-level defaults, and the feed will automatically pick the right values to include.

Where you don’t have data, the plugin provides custom fields on your products to allow you to enter richer product data.

These fields are all available to the standard WooCommerce CSV import tool and exposed via the WooCommerce REST API.

In addition to the standard product feed, the Google Product Feed extension provides a Google Product Review feed, which integrates with WooCommerce’s built-in review system to provide a feed of product reviews that Google can cross-link to your products to display more compelling product ads, including product ratings.

These ratings can show star ratings on Shopping ads and, in some instances, on product listings on Google. These ratings can help shoppers with their purchase decisions, driving more qualified shoppers to your product pages.

The extension also provides full feeds and incremental weekly and daily feeds.

Review data is automatically linked with your product feed data to allow Google to match reviews to products, and you have the ability to exclude reviews from the feed if required to meet Google’s policies.

The Google Product Feed extension includes automatic integration with a wide range of WooCommerce extensions, including Product Bundles, Composite Products, Brands, Product Brands for WooCommerce, Cost of Goods, Multi-Currency, Min/Max Quantities, and Product CSV Import Suite.

Overall, the Google Product Feed extension is a powerful and flexible tool for integrating your WooCommerce store with Google Merchant Center and maximizing the performance of your ad campaigns.

With support for a wide range of product data fields, integration with other WooCommerce extensions, and the ability to create and manage multiple feeds, this extension is an essential tool for any WooCommerce store owner looking to expand their reach and drive more qualified traffic to their website.